Each model fits a different kind of practice. All three work the same way: the coaching happens under your name, not ours. Your patients experience it as a service your practice offers. You decide the price and keep the margin.
Adding a wellness membership means your practice is offering something beyond the clinical visit. Patients subscribe to ongoing health coaching as part of their care relationship with you. They get a certified health coach available to them month to month. You get a recurring revenue stream that grows with your patient panel and strengthens retention at the same time.
This model works because the value is continuous. Patients are not paying for a single outcome. They are paying for consistent support toward their health goals within your care. That ongoing relationship is what keeps them engaged and keeps them in your practice longer.
A care program is a defined arc. Patients enroll for a set period, work through a structured coaching sequence with their health coach, and reach a clear endpoint. It can be delivered individually or as a cohort, depending on how your practice is structured and what your patient population responds to.
This model works well when patients need a purposeful container. A program has a starting point, a progression, and a finish. That structure can feel more accessible to patients who are hesitant about open-ended commitments, and easier to present as a premium add-on to a specific care plan.
Nutrition coaching is a natural fit for a defined care program. Patients work through a structured arc focused on building sustainable eating habits within NBHWC scope of practice. Not medical nutrition therapy — habit-based nutrition support that complements what you are already doing clinically.
That is what the first conversation is for. We can walk through your patient volume, your protocols, and which model makes the most sense for where your practice is right now.
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