Habit Layer provides the coach, the check-ins, and the reporting. Your patients see your name on it. You set the price and keep the margin. Nothing changes about how you practice.
There are only so many ways to grow a cash-pay practice without adding complexity or compromising what you have built. Health coaching opens up a new revenue stream and keeps patients more engaged, more consistent, and more connected to the progress they are making under your care.
Nutrition habits, plateau navigation, sustainable behavior change around food and movement.
"I've hit a wall at week 6 and I don't know what to adjust."
Coping strategies, sleep habits, and nervous system regulation for patients on demanding protocols.
"Work has been brutal. I know it's affecting my progress."
Building sustainable eating habits, improving food relationships, and supporting the nutritional goals that complement your patients' care plans. Delivered within NBHWC scope of practice.
"I know what I should be eating. Actually doing it is the hard part."
Accountability, routine building, and behavior change for patients who know what to do but aren't doing it.
"I keep falling off after a good week. Every time."
Building consistent movement habits, improving range of motion, and maintaining the physical work that supports your patients' protocols.
"My doctor said walk more. I'm not sure where to start."
Also covers: sleep quality, medication adherence, social support, confidence in care plan, and more depending on your patient population.
Your practice sets the patient-facing price for coaching. Habit Layer's cost to you is fixed per patient per month. Everything above that is yours. Most clinics running wellness memberships add $25 to $100 per patient per month in net margin with no additional overhead.
Patients who have consistent support between visits stay in care longer. They show up to appointments having done the work, which makes those visits more productive and makes the relationship with your practice stickier over time.
Patients who experience consistent, tangible progress tell people they know. A practice that offers coaching as part of its care model is easier to recommend than one that doesn't. That compounds quietly over months.
Here is how the arrangement works: Habit Layer provides the coach, manages the coaching delivery, and handles everything operational. Your patients experience it as a service your practice offers. Your name is on it. Habit Layer's name is not. You decide what to charge, how to position it, and which patients to enroll. Most practices land on one of three models depending on how they are already structured.
A recurring monthly coaching membership your patients subscribe to. A flat monthly rate gives them ongoing access to their health coach and adds a new revenue tier to your practice alongside what they already pay you.
Works well for: Functional medicine, hormone therapy, ongoing protocols, GLP-1 programs
Learn moreA coaching program with a clear beginning and end. Patients enroll individually or as a cohort and work through a structured arc with their health coach. Easy to present as a premium add-on to an existing care plan.
Works well for: Functional medicine, post-protocol, new patient onboarding
Learn moreOngoing care plan support between appointments. Patients have a dedicated health navigator keeping their habits on track and their clinical goals moving forward. Structured as a retainer with consistent access and consistent support.
Works well for: Higher-volume practices, any practice where patient follow-through between visits is a known challenge
Learn moreNot sure which fits? That is what the first conversation is for.
Health coaching adds the most value where patients are on active protocols that require sustained behavior change, and where a patient who stays engaged for six months is worth meaningfully more than one who disengages after two.
Nutrition coaching completes the picture for members working toward their health and fitness goals, giving them the support that keeps them engaged and coming back.
Brian Bradshaw is an NBHWC-certified health and wellness coach with a background in behavior change, habit formation, and patient engagement. He works with a focused set of practices so that each one gets real attention, not a login and a support ticket. If the fit is right, there is room to grow together.
The conversation is about fit. Your patient volume, your protocols, what coaching looks like inside your practice. No pitch.
Book a 20-minute conversation Questions first? Reach out directly